Master paid acquisition on Google, Meta, and LinkedIn with live ad accounts and real advertising campaigns.
Traditional advertising works on reach — you run a TV ad, a billboard, or a newspaper feature and hope the right people see it. Performance marketing works differently. Every campaign has a specific, measurable goal — a click, a lead, a sale, an app install — and you only pay when that outcome happens.
The roles tied to this skill — performance marketer, paid media specialist, Google Ads manager, paid social expert — are among the highest-paid entry-level positions in digital marketing in India today. In Aurangabad and the wider Chhatrapati Sambhajinagar region, the demand for trained professionals who can manage paid campaigns is clearly outpacing the supply.
Designed for learners who want to understand how to make digital advertising budget profitable.
Enter the digital marketing industry with a high-value, job-ready paid media specialisation.
Upskill from traditional marketing positions and master conversions and tracking strategies.
Stop wasting advertising budgets and learn to run Google/Meta campaigns profitably.
Offer professional paid media setup and ad account management services to clients.
Move into digital tech from any background. Prior marketing experience is not required.
A structured syllabus designed to take you from fundamentals to advanced campaigns.
Performance ecosystem, metrics (CTR, CPC, CPL, CPA, ROAS), budgeting and strategic funnels.
Google Search auction mechanics, campaign structures, keyword match types, and bidding.
Display networks, remarketing audiences, YouTube in-stream and discovery ads campaigns.
Setup product feeds, Merchant Center, Shopping structures, and product-level ROAS.
Facebook & Instagram campaign building. Audience interest, Pixel tracking, retargeting.
Configure conversion tags with Google Tag Manager, custom goals, and GA4 events.
Conversion rate optimisation (CRO). Layout, formatting, headlines, and A/B testing.
Budget allocations, bidding strategies, scaling campaigns without losing ROAS efficiency.
Build visual performance reports for clients and managers using Looker Studio.
Run actual paid campaigns with a real budget, targeting, and live performance optimisation.
Google Ads is the backbone of paid search marketing. Our training covers every major ad type in the industry:
The **paid advertising course in Aurangabad** at IRC Technical Institute goes beyond any single platform. You'll understand the strategic differences between Google Ads (capturing demand that already exists) and Meta Ads (creating demand through interest and behaviour targeting) — and more importantly, when to use which.
Additional platforms introduced during the course include:
This breadth of knowledge makes you a significantly more versatile professional than someone trained on a single platform.
We focus on industry-standard platforms used by professional performance marketing agencies.
Typical starting roles and salaries for paid media specialists in India.
| Role | Typical Starting Salary (India) |
|---|---|
| Performance Marketing Executive | ₹3 – ₹5.5 LPA |
| Google Ads Specialist | ₹3.5 – ₹6 LPA |
| Paid Social Media Specialist | ₹3 – ₹5 LPA |
| Paid Media Manager | ₹5 – ₹10 LPA |
| E-commerce Performance Marketer | ₹4 – ₹8 LPA |
| Freelance Ads Manager | Varies (₹25,000 – ₹1.2 Lakh/month) |
Our dedicated placement team actively supports every student: resume and portfolio building tailored to paid media jobs, LinkedIn positioning, mock interviews, and referrals to hiring partners in Aurangabad and across Maharashtra.
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Find answers to common questions about paid media and conversion training.
Still evaluating whether performance marketing is the right path for you? Attend our free one-hour demo session to see a live campaign setup.
Performance marketing is where creativity meets data. Every ad you run tells you something. Every rupee spent either works or teaches you what to do differently. It's one of the most intellectually engaging — and financially rewarding — career paths in digital today.
IRC Technical Institute's **performance marketing course in Aurangabad** gives you the platform knowledge, the analytical habits, the live project experience, and the certification credentials to step into this field with confidence. Secure your seat today.