PPC & paid Advertising

Performance Marketing Course in Aurangabad – Learn to Run Ads That Actually Pay Off

Master paid acquisition on Google, Meta, and LinkedIn with live ad accounts and real advertising campaigns.

12-Week Program 100% Placement Support Live Ad Accounts
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ROI Oriented

What Is Performance Marketing & Why Is It One of the Hottest Skills Today?

Traditional advertising works on reach — you run a TV ad, a billboard, or a newspaper feature and hope the right people see it. Performance marketing works differently. Every campaign has a specific, measurable goal — a click, a lead, a sale, an app install — and you only pay when that outcome happens.

The roles tied to this skill — performance marketer, paid media specialist, Google Ads manager, paid social expert — are among the highest-paid entry-level positions in digital marketing in India today. In Aurangabad and the wider Chhatrapati Sambhajinagar region, the demand for trained professionals who can manage paid campaigns is clearly outpacing the supply.

Facebook meta ads funnel optimization in Performance Marketing Course in Aurangabad
Target Audience

Who Should Join This Performance Marketing Class in Aurangabad?

Designed for learners who want to understand how to make digital advertising budget profitable.

Students & Graduates

Enter the digital marketing industry with a high-value, job-ready paid media specialisation.

💼 Marketing Professionals

Upskill from traditional marketing positions and master conversions and tracking strategies.

Business Owners

Stop wasting advertising budgets and learn to run Google/Meta campaigns profitably.

Freelancers

Offer professional paid media setup and ad account management services to clients.

🚀 Career Switchers

Move into digital tech from any background. Prior marketing experience is not required.

Syllabus

Course Curriculum – Performance Marketing Course in Chhatrapati Sambhajinagar

A structured syllabus designed to take you from fundamentals to advanced campaigns.

Module 1: Foundations

Performance ecosystem, metrics (CTR, CPC, CPL, CPA, ROAS), budgeting and strategic funnels.

Module 2: Google Search Ads

Google Search auction mechanics, campaign structures, keyword match types, and bidding.

Module 3: Google Display & YT

Display networks, remarketing audiences, YouTube in-stream and discovery ads campaigns.

Module 4: Google Shopping

Setup product feeds, Merchant Center, Shopping structures, and product-level ROAS.

Module 5: Meta Ads Manager

Facebook & Instagram campaign building. Audience interest, Pixel tracking, retargeting.

Module 6: Tracking & GTM

Configure conversion tags with Google Tag Manager, custom goals, and GA4 events.

Module 7: Landing Pages

Conversion rate optimisation (CRO). Layout, formatting, headlines, and A/B testing.

Module 8: Budget & Scale

Budget allocations, bidding strategies, scaling campaigns without losing ROAS efficiency.

Module 9: Dashboards

Build visual performance reports for clients and managers using Looker Studio.

Module 10: Live Campaign

Run actual paid campaigns with a real budget, targeting, and live performance optimisation.

Google Ads Course Component — Covered in Depth

Google Ads is the backbone of paid search marketing. Our training covers every major ad type in the industry:

  • Search campaigns for intent-based lead generation
  • Display campaigns for awareness and visual remarketing
  • YouTube ads for video-first conversion goals
  • Shopping campaigns & product feeds for e-commerce
  • Performance Max campaigns — Google's AI-driven formats
Google Search Ads bid management training in Performance Marketing Course in Aurangabad
Web analytics conversion tracking practicals in Performance Marketing Course in Aurangabad
Multi-Channel Ads

Paid Advertising Course in Aurangabad – Meta, Google & Beyond

The **paid advertising course in Aurangabad** at IRC Technical Institute goes beyond any single platform. You'll understand the strategic differences between Google Ads (capturing demand that already exists) and Meta Ads (creating demand through interest and behaviour targeting) — and more importantly, when to use which.

Additional platforms introduced during the course include:

  • LinkedIn Ads — for B2B lead generation and professional audience targeting
  • YouTube Ads — video advertising for both awareness and direct response
  • Programmatic Advertising basics — understanding automated ad buying across the web

This breadth of knowledge makes you a significantly more versatile professional than someone trained on a single platform.

Skills & Tools

Tools You'll Master

We focus on industry-standard platforms used by professional performance marketing agencies.

Google Ads Manager
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Google Looker Studio
Meta Business Suite
Market Analytics

Career Opportunities & Salaries

Typical starting roles and salaries for paid media specialists in India.

Role Typical Starting Salary (India)
Performance Marketing Executive ₹3 – ₹5.5 LPA
Google Ads Specialist ₹3.5 – ₹6 LPA
Paid Social Media Specialist ₹3 – ₹5 LPA
Paid Media Manager ₹5 – ₹10 LPA
E-commerce Performance Marketer ₹4 – ₹8 LPA
Freelance Ads Manager Varies (₹25,000 – ₹1.2 Lakh/month)
Successful student of Performance Marketing Course in Aurangabad with ad certification
Careers

Placement Support at IRC Technical Institute

Our dedicated placement team actively supports every student: resume and portfolio building tailored to paid media jobs, LinkedIn positioning, mock interviews, and referrals to hiring partners in Aurangabad and across Maharashtra.

Student Video Review

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Questions

Frequently Asked Questions

Find answers to common questions about paid media and conversion training.

Do I need any prior knowledge to join this course? +
Is this course only about Google Ads? +
Will I work with a real ad budget during the course? +
How is performance marketing different from general digital marketing? +
Are EMI or instalment payment options available? +

Register for a Free Demo Session Today

Still evaluating whether performance marketing is the right path for you? Attend our free one-hour demo session to see a live campaign setup.

Contact Admissions

The Most Measurable Skill in Digital Marketing — Taught Right Here in Aurangabad

Performance marketing is where creativity meets data. Every ad you run tells you something. Every rupee spent either works or teaches you what to do differently. It's one of the most intellectually engaging — and financially rewarding — career paths in digital today.

IRC Technical Institute's **performance marketing course in Aurangabad** gives you the platform knowledge, the analytical habits, the live project experience, and the certification credentials to step into this field with confidence. Secure your seat today.